How To Use TikTok Ads to Reach a New Audience
How To Use TikTok Ads to Reach a New Audience
When it comes to marketing TikTok Ads, you need an agency with the experience and expertise to get results. If you want your advertising campaigns to deliver ROI, you need to know that it’s been executed correctly from start to finish. That’s why we’re here, as an experienced TikTok advertising agency, we’ll walk you through the process of creating effective TikTok Ads campaigns that will help grow your business revenue, brand awareness, and customer reach in an affordable way.
How Does TikTok Work?
In 2019, social media has become an essential part of everyday life. With so many ways to connect, it can be hard to stay up-to-date on all your favorite social networks. This is where TikTok comes in; it’s made a name for itself as an app that has taken off in popularity and helped users grow their following. While you might have heard of other apps like Instagram or Snapchat, TikTok is worth taking some time out for, especially if you’re looking for more engagement with your content. Unlike those other apps, however, it’s still relatively new. And that means that its marketing strategies are also evolving rapidly as brands continue to come up with new ideas for getting noticed and capturing consumer attention.
Why Should I Start Using TikTok Ads? While it’s easy to promote your video and get views, not all views are created equal. Like other social media platforms, TikTok also has a paid promotion option. The idea behind using these ads is that if you pay for your content to be promoted on someone else’s platform, you can essentially broaden your reach and net more viewers. When done well, paid promotion through TikTok Ads can lead to real business value (e.g., increased sales) which is what any smart marketer or owner would want.
How Do I Set Up My First Ad Campaign?
If you’re looking to advertise on TikTok, setting up your first campaign is easy. You can either take advantage of an existing ad campaign that we’ve set up for you or start from scratch with your own. It all depends on what kind of results you want out of your campaign. We usually recommend starting with an existing ad campaign if it’s in line with your conversion objectives. If not, consider creating one from scratch with our handy-dandy video creator tool, also known as Ad Creative Builder. This tool allows you to enter any text and image assets that are appropriate for ads and then put them together like puzzle pieces into a creative asset bundle perfect for advertising on TikTok. It doesn’t get much easier than that!
What Is the Impact of my First Ad?
When you run your first campaign, it’s important to track its impact as soon as possible. This is your chance to tweak things on your end, like messaging and conversion points. Once you start seeing results from that initial campaign, you can build on it for future campaigns. You may notice certain keywords or targeting options work better than others – or that certain creatives resonate more with viewers. The impact of your first ad will give you a lot of insight into what works best with TikTok Ads and what doesn’t work so well – all while giving you information to incorporate into future campaigns. Understanding how each ad impacts your conversion goals is crucial when setting up an effective campaign with positive ROI results in mind.
What Type of Targeting Can I Do With TikTok Ads?
TikTok allows you to target by several demographic and interest dimensions, including gender, age, location, interest, language and income. Their audience also tends to be very young—over 95% of their users are between 13-24 years old. When thinking about how best to target your ads on TikTok, it can be helpful if you consider who your core customer is. For example: do they skew more male or female? Are they mostly in one age range? Do they tend to use other social media platforms or just TikTok? Once you’ve determined your core audience for an ad campaign on TikTok, it will help inform which targeting options are best for you.
Targeting by Age Group/Gender (Demographics)
When planning your campaign, you can narrow your target audience down by age group (18-24, 25-34, 35-44, 45-54, 55+), gender (Male/Female), and country. Based on how you want to reach them (TikTok mentions or Story ads), you can also select who will see your ad in their Discover feed or story. For example, if someone is 18 years old and female they will only see TikTok’s Story ads that are targeted at 18-24-year-olds. And if you're only targeting males under 30 years old then they won't see any of your other ads including live events ads or TikTok mentions. These filters help bring precision to audiences while also keeping costs low.
Targeting by Geographical Area (Geo-targeting)
Before starting your campaign, you will have to select specific countries, districts, and cities that are most relevant. That way, you can determine where your ads will be served depending on various factors such as age group and gender. You can also adjust ad frequency by creating daily or weekly budgets for these campaigns. You can further fine-tune these parameters within your campaign structure in order to narrow down an even more specific target audience. For example, if you’re selling shoes on AliExpress, it might make sense for you to only target people who live in colder areas so that they may be more inclined to buy boots over sandals.
Understanding the Performance Metrics for Your Campaigns
While the cost per conversion is an excellent metric to track and measure, you should also be paying attention to other metrics, such as impressions, click-through rate (CTR), and average position. By tracking all of these metrics at regular intervals throughout your campaign, you’ll get a full understanding of how your ad is performing in relation to its goal. In addition, you’ll have plenty of data on hand if you decide to pause or stop your campaign early on. The only way for any Google Ads campaign—or any PPC campaign for that matter—to achieve success is if it’s focused on meeting specific goals and displaying results through those key performance indicators (KPIs). There are several KPIs available in Google Ads; here are some of them
Testing and Optimization Tips
Optimizing your ad campaign is vital if you want to get results. First, consider what conversion objective you’re looking for and design an ad that fits that goal. Once you’ve designed your ad, run multiple variations of it simultaneously to determine which ones drive better results with lower costs. Perform tests over a reasonable period of time before making any changes so that you don’t waste valuable campaign funds on ineffective ads. Remember: What works for one business won’t necessarily work for another—you need to experiment and optimize until you get what works best for your business.