You created a new mobile app, and you want to let the world know about it in the greatest way possible. You are probably looking for the most effective marketing strategy to channel your app to potential users. Why not try influencer marketing? People trust recommendations from influencers more than brands nowadays. The probability that followers pay for a mobile app after seeing an influencer promote it on social media is getting higher every year. It's instinct that drives consumers to trust real people more than huge companies. This is why influencer marketing is booming since a few years, and it is not a surprise considering the immense potential of this method.
Influencer marketing can be defined as the efforts offered by online influencers who are paid to recommend a product or mobile app and encourage their followers to buy it. Social media influencers are people who have a wide online presence and who use their talents and notoriety to influence people to achieve marketing goals. This includes Instagrammers, YouTubers, bloggers, TikTok users and any celebrity who is very active on social media platforms. There are a few types of influencers, from micro to mega and there are some questions you should ask yourself before spending on an influencer: Who your target audience is for your mobile app? What is your goal? Which type of influencer do you need? The answers will help you in choosing the best social media influencer for your marketing campaign.
Identifying your target audience inside and out is crucial when it comes to brand marketing. This will help you select the perfect social media influencer to promote your mobile app. You should find the answers to those questions:
It all starts with a profound understanding of your target audience, so that you can match the appropriate influencer with the right niche to your mobile app marketing campaign.
You should define what is the end objective of your influencer marketing campaign for your mobile app. What are you trying to achieve? Generally, the main and most common purposes of any mobile app marketing campaign are: gain new audiences with valuable content, boost downloads, widen brand awareness and generate sales. It's all about having a deep knowledge of your goal to make a good start.
Choosing the right influencer can be a tricky task, as you have endless options nowadays. However, not all influencers will be right for promoting your mobile app. There are many types of influencers according to follower count: micro, macro and mega are the main ones. Micro-influencers have approximately 10,000 to 100,000 followers, macro influencers about 100,000 to 1,000,000 followers and mega influencers more than 1 million. But be very careful, an influencer can have a lot of followers but a low engagement rate. People who diligently engage with content are more inclined to convert into paying customers, and this is what you are looking for. What you should also note is that, the more followers an influencer has, the more expensive it will be to collaborate with them.
There are several ways to look for an influencer. Here are some of them:
Once you've built a solid relationship with the chosen influencer and your influencer marketing campaign is launched, you need to track your metrics to find out if it is a success or not. In this way, you can get a chance to improve your overall results if required. Here are some of the popular metrics you need to focus on:
Your influencer marketing campaign for your mobile app will definitely depend on the influencer you hire to do the job. So, take your time, analyze all the above points and choose wisely!