TikTok, the newest social media platform in town, has been making waves since its launch in September 2018. With over 300 million users worldwide, it’s bound to become an even bigger player in the social media space. The question is: how can you use TikTok marketing to your advantage? We’ll give you some tips on how to get started with TikTok marketing and create a successful strategy for 2022.
If your goal is brand awareness, then creating fun and engaging content that gets people to remember your name, logo and product is key. You can also use hashtags in the title of your video to make it more searchable.
For example, if you’re a clothing brand and create TikTok videos featuring your latest collection, including keywords like “clothes” or “fashion” in the title of each video will make it easier for people to find them when doing searches on TikTok.
If your key goal is to drive traffic from TikTok to your website or a landing page, make sure the links are easily visible in your videos. It’s also important to have a strong call-to-action that makes it clear what the viewer should do next. Make sure you include links on your profile page too – not just in the video descriptions but also in any text overlays or graphics
Your landing page should be designed for TikTok users – not just anyone who lands on it. That means having a lot of visual content and little or no text (unless it’s very short). When people come to your site after watching one of your videos on TikTok, they want something fun and engaging; so give them that!
One of the best ways to turn TikTok viewers into paying customers is by combining incentivization with direct links. For instance, a 10% off code can be very compelling! This can also help you build a list of email subscribers who are interested in your products and services.
You can create landing pages for each product or service on your site and use them as landing pages for TikTok campaigns. Create multiple videos that showcase your service from different angles, so users have more options when making a decision about which one they want to buy. You could also include an offer for the first 10 people who sign up or 100 people who sign up for specific services/ products or even just general offers like "10% off all orders."
If you want TikTok users to recognize your brand, consider creating fun and engaging videos. If a video is successful, it'll generate views and likes for your company account. TikTok users will then follow your business page, which leads to more engagement opportunities in the future
Now that we’ve covered the basics of TikTok marketing, we hope you have a better understanding of how to use this app to your advantage. If you want to learn more about TikTok and other social media platforms, check out our blog for more articles like this one!