TikTok, the short-form video app that's popular with teens, has quickly become one of the most effective places to reach younger audiences. It's a natural fit for brands interested in reaching kids or teen consumers because of its popularity among this audience: According to a study by the CMO Council and Nielsen, almost half (48%) of 12- to 17-year-olds in America use TikTok every day. However, while brand marketers have been experimenting with influencer marketing on other platforms like Instagram and Snapchat , they've been slower to adopt it on TikTok—perhaps because they don't know how best to approach working with micro influencers there. This guide will help you understand what makes micro influencers so valuable on TikTok and why they're an important part of your marketing strategy.
By working with micro influencers, you can get a great bang for your buck. Micro influencers are often more affordable than other types of influencers and are more likely to be authentic. In addition, they tend to engage their audiences in a way that is more personal and genuine, which can help you connect with your audience on an emotional level
Micro influencers have a personal connection with their audience, which can be very valuable for your brand. Micro influencers have smaller audiences than macro influencers, so if you want to reach more people (and who doesn't?) it's important to work with micro influencers who are more likely to offer a discount on their products or services. This shows how much they believe in you, and if any of them happen to share your content on TikTok, then that's another win for your brand!
Micro influencer marketing gives you more control and flexibility over your content.
Here's why :
You have more ways to quantify and measure the impact of micro influencer campaigns.
For instance, you can measure the performance of your campaign by looking at the number of views, likes, comments, and shares from influencers' audiences. In addition to this data being valuable for internal purposes (knowing whether or not ads are performing better than expected), it's also helpful when trying to determine if potential influencers would be a good fit for your brand. If they don't produce high engagement on their own channels or yours—and this is true across many different platforms—it's probably best not to pursue them as an influencer strategy partner.
Another metric worth noting is how many people who see content from an influencer click through directly to your website or social media page after seeing it in their stories. This can tell you how effective the posts were at driving new traffic into those areas of your site or page (and thus help inform decisions about whether or not certain campaigns will bring positive ROI).
Micro influencers are an excellent way to test the waters of influencer marketing. They’re typically cheaper than big name influencers, and it's easier to get them interested in your brand because they're more likely to be engaged with your product or service. Plus, micro influencers are much more likely to be authentic and accessible.
If you’re looking for an affordable way to expand your reach on TikTok and make sure that you're engaging with a new audience without breaking the bank, then this is it!
You can use micro influencers to reach new audiences that aren’t currently following you on TikTok.
Micro influencers are people with a smaller following, who have developed a meaningful connection with their audience. Their followers are more likely to trust their recommendations and follow brands they work with since they already know and like the person behind it.
Micro influencers can be a great way to get in front of new audiences on TikTok. They're relatively easy to work with, have a strong community behind them and are often more affordable than bigger influencers. If you're looking for ways to engage your current fans or reach new ones, it might be worth exploring micro-influencer campaigns!