How Does the TikTok Algorithm
Work In 2022?
Introduction
TikTok has been around for a few years, but it's still one of the most popular apps on the market. With over 1 billion users worldwide and 400 million active every day, TikTok is also one of the most influential platforms for creators. As a creator myself, I know how important it is to be able to increase your views and engagement to grow your audience and make more money—but you can't do that if no one sees your content! That's why I've researched what exactly influences your video views on TikTok: what kind of content does well? What hashtags should you use? How often should you post? This post will answer all these questions so that by the time 2022 rolls around, you'll be ready with all kinds of awesome content that people can't wait to watch.
The TikTok algorithm is constantly changing.
If you're a TikTok video creator, there's one thing you should know: the algorithm is constantly changing. There are no hard and fast rules about how the algorithm works or what factors will improve your chances of getting more views on a given post. And it's not even possible to know exactly what the TikTok team is looking for in terms of content. It's all a big black box that they won't let us peek into.
But there are some things we can still learn from this mysterious algorithm—for example, how to make sure that our videos get seen by as many users as possible (and thus increase their chances of getting featured).
Personalized Feed
The first step is understanding the personalized feed, which is what you see when you open the app. The personalized feed is made up of three things:
- Your engagement history - This includes likes, comments and shares
- Content you watch - This includes videos and stories
- Content you create - You can upload videos and stories as well as like others'
Hashtag Challenges
- Hashtags can be used to find other users.
- Hashtags can be used to find new content.
- Hashtags help you find new people to follow.
- Hashtags help you find new friends.
For You Page (FYP)
You'll find your content on the For You page. This is a new banner format that shows off your content and gives you more options to interact with fans! You can use this space to connect with fans by replying and engaging in conversations, giving shout-outs, or following people back directly from the For You Page.
How does it work?
We recommend using hashtags when creating posts for TikTok, like “#Youtube” or “#Instagram” so our algorithm can find your post more easily when searching for related tags in search results.
Duets and Stitching
Duets
Duets are when two people sing the same song together. These can be great for getting more views and followers on TikTok. Just make sure you pick someone who has lots of followers already or it won't work.
Stitching
This is when two songs have been stitched together and played at the same time to create an entirely new one! It's like a mashup but better because it's original content! This works especially well if you have a large following as people will want to see your content no matter what it is - so long as it's good!
The TikTok algorithm is hard to pin down, but there are many factors that can affect view counts & engagement.
As you may have noticed, the TikTok algorithm is hard to pin down. There are many factors that can affect view counts and engagement on your account, but these aren't the only things that contribute to how your content performs. The more popular accounts tend to get an advantage: for example, duets and stitchings (two people singing in tandem) will perform better than single posts because there's more content for users to engage with in one sitting. The same goes for hashtag challenges and "for you" pages (also known as Fyp or follower pages).
Additionally, comments and replies play a big role in determining whether or not a video will go viral—they're some of the most effective ways of boosting engagement on TikTok. But if everyone leaves likes without saying anything else—or worse yet, just clones their own comment over and over again—then there won't be much incentive for other users to watch your next video (unless this happens organically).
If you want guaranteed success on TikTok right now--and especially if you're just starting out--your best bet is still going viral via hashtags or challenges. But don't worry: these strategies are becoming less effective by the day thanks to algorithm changes!
Comments and Replies
Comments and Replies are a big part of TikTok's social experience. You can comment on any video you watch, and when creators see it pop up in their feed, they'll know that you've seen their work. If you respond to a comment on one of your videos with another comment, then your reply will show up in the creator's feed as well!
This means that if you want more people to see what you post on TikTok—or if you want more followers—the best way is by replying to comments left on your videos. Just make sure not to spam people with tons of replies (especially ones that aren't relevant), because this could get your account suspended by the TikTok algorithm
Conclusion
With so many updates over the years, it's hard to pin down exactly what the TikTok algorithm is doing at any given time. But if we look at how it's changed over time, we can see that there are a few patterns starting to emerge. For starters, personalized feeds are becoming increasingly important as the video platform continues to grow in popularity and scale. This means that things like hashtag challenges aren't going anywhere anytime soon—and neither will duets or stitching