Conversions are a great way to measure how the growth of your app is tracking. So what are they and how do you calculate them?
This is made simple by breaking down conversions into these two components:
A conversion rate is the percentage of users who complete a desired action, such as downloading your app or making an in-app purchase. The average conversion rate on the Google Play Store is 1 to 3%, but there are many factors that can increase this metric.
To make things easier, let's do a quick calculation.
Let's say you have 100 visitors and 3 of them converted. What is your conversion rate?
Well, we can calculate the conversion rate by dividing the number of conversions by the number of visitors and then multiplying it by 100. Here's how:
conversion rate = (number of conversions / number of visitors) * 100
So in this example:
conversion rate = (3 / 100) * 100 = 3%
What is a conversion rate? The conversion rate is the percentage of people who download your app after visiting the Google Play Store. For example, if you started out with 100 visitors and 3 downloaded your app, then your conversion rate would be 3%. An average conversion rate on the Google Play Store is 1.5%, but it can vary depending on how big or small your business is. A good way to measure how well your marketing strategy is performing is by comparing it against industry standards for mobile apps, so that's why we did some research and found the average conversion rates for different apps on the Google Play Store.
This data will help you see if there are any gaps in performance compared to others in same or similar industries who are successfully driving traffic from their app store page through paid advertising or user reviews/ratings (which also affect organic search). It's important not only because it shows how well an ad campaign might perform but also because it gives insight into what users think about our product design choices since they're more likely to leave their opinion publicly visible than privately via email/phone call after using one time so we know exactly where all our customers come from!
You might be thinking, "Sounds pretty straightforward. How do I calculate this conversion rate?" Well, it's actually a bit tricky to figure out. Why? Because it all depends on what you count as your "conversion." This is easier to work out with something like an e-commerce site. For example, your conversion could be the percentage of people who make a purchase on your site (or a percentage of those who reached the product page), or the number of people who sign up for your mailing list. The conversions are easy to define, because they're clear actions that users take on your store.
But with an app store or website, there are many different things you might want users to do. You might want them to sign up for a free trial, create an account, download an update—the possibilities are endless! So how do you know which one to pick when calculating your Google Play Store conversion rate?
So what is the average conversion rate, you ask? Well, there's good news and bad news.
First, the good news. There's actually no such thing as an average conversion rate for apps on Google Play.
Now for the bad news: there's no such thing as an average conversion rate for apps on Google Play. That's because it depends on three factors: the user base, how well known your app is, and how it performs in search results (which itself depends on two other things).
It all comes down to your user base—the number of people who download your app from Google Play—and how they find you in the first place
The good news is that this metric is really useful when it comes to showing how well your advertising and marketing strategies are performing.
Think of the Android conversion rate as a gauge for how many people have done what you want them to do—what action you’re trying to get them to take (whether that’s downloading an app, clicking on a video ad or something else).
For instance, if your conversion rate is low, it suggests that you need to do more research into the types of ads and messaging that best appeal to your audience. A high conversion rate could be a sign that you’re on the right track but there might also be room for improvement. If you can increase the number of impressions then the number of conversions will increase too.
At the time of writing, no reliable source exists for finding average conversion rates on Google Play. The only data that can be found are generalities and vague estimates from industry experts. Raydel Miranda, founder of Apptamin, says "the conversion rate is somewhere between 2% and 3%. I have seen it a little higher—for example around 5%—but those are rare cases." This seems to be in line with the findings of app search optimization agency Phiture. While Phiture's article is about Apple's App Store (which has a much higher level of transparency), the conversion rates described are similar to what Miranda suggests: somewhere between 1%-5%.
You also need to take into account that different types of apps are downloaded and converted differently. For instance, games are downloaded at a much higher rate than productivity tools. You may have a great conversion rate for your app type but still not be performing as well as some other app types. We'll look into this more in the next section.
There is also a huge difference between paid and organic downloads. Paid downloads are those that were acquired through promotion efforts such as Google Adwords or Facebook ads campaigns, while organic downloads are those that organically came from the store itself with no marketing efforts behind them. When analyzing your app’s conversion rate, it is important to distinguish between these two categories and ensure you’re looking at the right one because they behave differently (for example, users who paid to download an app might be more likely to convert).
Conversion rates are a great way to measure how well your marketing efforts are working. If you're looking to see if the quality of your app's marketing is improving, monitoring conversion rates is a good place to start. The average conversion rate on Google Play Store depends on what type of app you're releasing. This data changes often and differs for every type of app, so it's important always check for yourself before making any assumptions about what your conversion rate should be.